We seem to live in a world where technology is advancing at an incredible ace. And basic education standards are sliding into a grammatic abyss. The apostrophe, which I deeply love, appears to be, at the same time, both long forgotten and cruelly misused. 

An extreme example, perhaps, is an attempt at intelligent graffiti in Gateshead. Of course, one could argue that such a thing simply can’t exist. 

But here we go …